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Latest Articles & Case Studies
Hotel-Level Workforce Management: Reducing Wage Spend, Improving Guest Service and Reflecting Priorities
By
Brian Schoettes
Oct 2, 2026
While everyone knows the schedule is important and is viewed as the lifeblood of hotel operations, most hotels have little structure and…
Google’s Latest Search Changes Could Reshape the Direct Booking Battle
By
Debbie Miller
Sep 16, 2026
The battle for direct hotel bookings has a new front. Google just rolled out significant changes to its search results in Europe…
Hospitality Leaders, Take Your Marks! Preparing Hotels for the LA28 Olympics
By
Charis Atwood
Sep 2, 2026
In just a few short years, Los Angeles will welcome millions of visitors from around the world as it hosts the Summer…
Sustainable Innovations for Hospitality Properties
By
Stewart Kiely
Jul 29, 2026
Sustainability initiatives within the hospitality sector depend on the current state of your property and your capacity to both initiate and maintain…
The Hotel Guest Journey No Longer Starts with Google
By
Debbie Miller
Jul 22, 2026
For years, hospitality marketers built their digital strategies around a familiar assumption: when someone wanted to book a hotel, they opened Google,…



