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Latest Articles & Case Studies
How AI is Reshaping Hotel Digital Marketing in 2025
By
Debbie Miller
May 8, 2025
Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage,…
Build a Solid Foundation for Catering Sales & Events Before Focusing on WOW
By
Joseph Cozza
Apr 30, 2025
Events are experiencing a dynamic resurgence, yet they must strive to enhance their offerings substantially. Today’s attendees arrive with elevated expectations; they…
Cabin Rentals Company Case Study: Transformation Leads to Triple-Digit Growth
By
Rebecca Lombardo
Apr 24, 2025
Challenge: Changing Target Market to Align with Added Inventory A small vacation rental company in the Northeast with 36 cabins was getting…
A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing
By
Jon Peck
Apr 2, 2025
Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new…
To Pursue, or NOT to Pursue Bringing an F&B Concept To life: A Restaurant Feasibility Case Study
By
Frank Schuetzendorf
Mar 26, 2025
We recently participated in a bid for a restaurant space in one of Paris’ heritage train stations. After conducting a thorough feasibility…