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Latest Articles & Case Studies

Debbie Miller

How AI is Reshaping Hotel Digital Marketing in 2025

By Debbie Miller
May 8, 2025

Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage,…

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Joseph Cozza

Build a Solid Foundation for Catering Sales & Events Before Focusing on WOW

By Joseph Cozza
Apr 30, 2025

Events are experiencing a dynamic resurgence, yet they must strive to enhance their offerings substantially. Today’s attendees arrive with elevated expectations; they…

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Rebecca Lombardo

Cabin Rentals Company Case Study: Transformation Leads to Triple-Digit Growth

By Rebecca Lombardo
Apr 24, 2025

Challenge: Changing Target Market to Align with Added Inventory A small vacation rental company in the Northeast with 36 cabins was getting…

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Jon Peck

A New Digital Sheriff in Town: How Generative AI is Reshaping Hotel Marketing

By Jon Peck
Apr 2, 2025

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new…

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Frank Schuetzendorf

To Pursue, or NOT to Pursue Bringing an F&B Concept To life: A Restaurant Feasibility Case Study

By Frank Schuetzendorf
Mar 26, 2025

We recently participated in a bid for a restaurant space in one of Paris’ heritage train stations. After conducting a thorough feasibility…

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