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Latest Articles & Case Studies
The Cost of Misalignment Between Marketing and Revenue Strategy
In many hotels, marketing and revenue management are both active and focused on driving performance. Rates are being adjusted in real time,…
Re-Commissioning Hotel Plant & Equipment
You’re the Engineer or Maintenance Manager of a large resort facility or hotel, and the time has come to restart or reopen….
Six Months, No General Manager: How a Strategic Search Helped a Hotel Finally Land the Right Leader
Challenge: Hotel Search for General Manager A full-service independent hotel in the Southeast had been searching for a new General Manager for…
Luxury vs. Ultra-Luxury Hospitality — Where the Line Is Actually Drawn
A Difference in Intent, Not Degree Luxury and ultra-luxury are often used interchangeably in hospitality, but the difference between the two is…
The U.S. Hotel Industry is: Stable? Wobbly? Tilt! A “Current State Diagnostic”
Although, depending on the day, the prognosis could read, “Tilt! Wobble, stable”, it’s a matter of perspective. My perspective comes from the…
