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Latest Articles & Case Studies
Sustainable Innovations for Hospitality Properties
Sustainability initiatives within the hospitality sector depend on the current state of your property and your capacity to both initiate and maintain…
The Hotel Guest Journey No Longer Starts with Google
For years, hospitality marketers built their digital strategies around a familiar assumption: when someone wanted to book a hotel, they opened Google,…
Luxury Hospitality vs. Sustainability
Can Hotels Meet ESG Goals Without Compromising Luxury? Sustainable tourism is one of the key pathways toward achieving the United Nations 2030…
Stop Looking Around. Start Looking Inward.
If your renovation planning begins with a survey of what your competitors are doing, you have already started down the wrong path….
CASE STUDY: Resort Leadership Breakdown & Revenue Decline
A seasonal, independent resort was experiencing a significant revenue decline—room revenue pacing more than $1M behind the prior year—alongside a disengaged staff…
