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Stephanie Smith

Partner

Digital Marketing, Business Intelligence

Grand Junction, Colorado, United States
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Focusing on full funnel performance marketing and consulting on more than ROAS.

Key Consulting Services

  • Hotel Digital Marketing
  • SEO + GEO
  • Hotel Marketing Business Intelligenca
  • Hotel Advertising and Media
  • Online Presence Audits for Hotels

Expertise

Cogwheel Marketing™️ is a digital marketing agency specializing in branded and soft branded hotels, leveraging each brand’s capabilities and coupling that with supplemental strategies to maximize total online presence through digital marketing and advertising. The process starts with identifying gaps in a hotel’s online presence, aligning hotel and revenue goals, and then developing a strategy with tactics to close those gaps. Their reporting and business intelligence tool, Cogwheel Analytics™️, aggregates data across the customer booking journey to identify trends and benchmark marketing data across hundreds of hotels.

Background

  • Stephanie Sparks Smith started Cogwheel in 2018 with a focus to support branded hotels and understanding how to maximize brand offering. Previously, she was the VP of eCommerce and Technology at a large management company with over 100 hotels for 5 years, overseeing a team of digital marketers plus project management of IT and infrastructure. She led the team in PR initiatives, reputation management, customized reporting and using paid marketing to drive incremental revenue to a tune of $1.25 million in expenses to drive website revenue of $72M+ yearly. She refined the process for opening hotels from an ecommerce standpoint, opening over 40 hotels. Prior to that, she was Director of Client Services and Internet Marketing of a hospitality focused digital agency specializing in website development and search engine optimization. Her operations background is in Food and Beverage and Catering with Hyatt Hotels.

Testimonial

  • Stephanie Smith and her Cogwheel Marketing team are AMAZING! Their knowledge and expertise in hotel digital marketing is second to none. That, coupled with their proactive, overdeliver approach and incredible responsiveness make them my one and only digital marketing agency partner. Plus, Stephanie is just plain fun to work with. I highly recommend!!

    -

    – Mauri Berry, Vice President Digital Strategy at Remington Hotels

Professional & Other

Stephanie Sparks Smith is active with HSMAI, speaking regularly at their commercial strategy conference. She received her MBA in Marketing and Organization Behavior from University of Texas at Dallas. Her undergraduate degree was received in Hospitality and Tourism Management from Virginia Polytechnic Institute and State University. She has a Advanced Hospitality Revenue Management Certificate from Cornell University. Volunteer positions include seat on the elite Marriott Digital Franchisee Advisory Council as well as Vice Chair of IHG Owners Association HMS/GRS Task Force. Stephanie enjoys adjunct teaching and guest speaking at the college level, including Metro State University, Denver University, University of Massachusetts, Seattle Colleges and California State University.

Industry Associations

HOTELS Magazine Video Series: In Discussion with Stephanie Smith, CEO, Cogwheel

Stephanie's Latest Articles & Case Studies

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Stephanie Smith Connor Vanderholm

Cayuga Hospitality Consultants Panel: Evolving Technology and Revenue Strategy

By Stephanie Smith & Connor Vanderholm Jan 19, 2023

During the Cayuga Hospitality Consultants Annual Conference 2023 in Dallas, a panel discussion was hosted around “Evolving Technology and Revenue Strategy”. Moderator: Stephanie Smith,...

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Stephanie Smith

Cayuga Hospitality Consultants Panel: Rethinking Technology

By Stephanie Smith Jan 19, 2023

In November 2022, Cayuga Hospitality Consultants led a panel about rethinking technology. Stephanie Smith, Partner at Cayuga Hospitality Consultants and CEO of...

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Stephanie Smith

Hotel Strategies to Target Drive Market Post Pandemic

By Stephanie Smith Jan 19, 2023

With hopes of transient drive market visiting hotels first, it is time to get creative to stimulate travelers that have been stuck at home.

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