All Consultants / Debbie Miller
Debbie Miller
Digital Marketing and Social Media
Empowering hotels and hospitality brands to connect strategy, storytelling, and revenue through purposeful digital marketing.
Key Consulting Services
- Social Media
- Email Marketing
- Content Creation
- Digital Strategy
- Copywriting
Expertise
Big-picture and detail-oriented, Debbie is a marketing communications specialist with over 15 years of experience in hospitality digital marketing, content development, and social media. A motivated digital marketer, Debbie brings a unique perspective from her brand, agency, and consulting experience. Debbie's expertise resides in social media (strategy, management, campaigns), copywriting, editing, integrated digital strategies, project management, and strategic partnerships. She’s proficient in storytelling, internal communications, and team leadership. Social Hospitality is a boutique digital marketing agency that helps brands develop their online identities, create engaging content, and build their social media presences.
Background
- After earning her degree in English from UC Irvine, Debbie began her career with a destination marketing organization. In 2011, she launched Social Hospitality as a blog that explored the intersection of social media and the hospitality industry. Around the same time, Debbie joined a marketing agency specializing in luxury hotels and resorts. She served as Digital Communications Manager, leading social media strategy, developing content across websites, blogs, and digital platforms, and collaborating cross-functionally on search, social, advertising, and analytics initiatives. Debbie held that position full-time until 2017, while continuing to grow Social Hospitality through freelance projects and speaking engagements. What began as a passion project has since evolved into a marketing communications consultancy, partnering with hospitality brands nationwide to enhance their digital presence and drive measurable results.
Testimonial
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I want to take this opportunity to provide the highest level of praise and recommendation for Debbie Miller of Social Hospitality. Over the last two years, Debbie has provided strategic social media services for our two luxury hotel properties with very different goals and needs.
Through her expertise, Debbie has furnished an exceptional strategic direction for each of the properties, delivering a combination of insightful and inspired positioning strategies and proactive social media campaign recommendations with outstanding results.
Her understanding of the often complex and nuanced medium of the social digital world has provided us with a level of professional targeted support and counsel that has proven vital to the core objectives of our business.
I would highly recommend her services to any hospitality organization seeking to substantially increase their profile and reputation in our industry.
-Stephen Andrews, Vice President of Marketing & Sales at Passport Resorts LLC
Professional & Other
Debbie is actively involved in numerous social, business, volunteer, and networking groups in Orange County. She is currently a member of the Boards of UCI's Chancellor's Club and local non-profits Project Independence and HIRE OC. She has written for local and industry publications like Dine Newport Beach, OC Metro, Maximize Social Business, Search Engine Journal, AgoraPulse, SEMrush, Forbes Travel Guide, Forbes, and Social Media Monthly.
Industry Associations
Debbie's Latest Articles & Case Studies
How Task Force Marketing Helps Hotels Bridge Staffing Gaps
By Debbie Miller Nov 18, 2023
The hospitality industry has long relied on task force professionals to fill leadership gaps in operations, finance, and revenue management. As we...
How AI Is Reshaping Guest Engagement and Hotel SEO
By Debbie Miller Nov 18, 2023
The hospitality search experience has undergone a quiet revolution. Where travelers once Googled their way to vacation options, many now turn to...
How AI is Reshaping Hotel Digital Marketing in 2025
By Debbie Miller Nov 18, 2023
Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage,...
