All Consultants / Tim Sullivan
Tim Sullivan
Profitability & Operational Excellence
Seasoned hospitality executive helping hotel owners / operators boost revenue, optimize operations, and drive measurable growth through strategic and innovative solutions.
Key Consulting Services
- Revenue Optimization and Growth Strategies
- Operational Excellence and Team Leadership
- Strategic Planning and Market Expansion
- Technology Integration (AI, EV, Energy)
- Tourism Improvement District Development
Expertise
Tim Sullivan brings over 40 years of hands-on hospitality leadership to his consulting practice. As Principal of Lodging Vertical, LLC, he partners with hotel owners, operators, and destination organizations to enhance profitability, operational performance, and market presence. His expertise centers on revenue enhancement through data-driven strategies that deliver consistent double-digit sales growth. Tim excels at operational excellence — building high-performing teams, streamlining processes, and driving results across diverse portfolios from select-service to luxury properties. He is skilled in strategic planning, market expansion, and emerging technologies (AI-PBX, energy efficiency, EV charging) that improve guest satisfaction while lowering costs. Tim also brings deep experience in Tourism Improvement District development and stakeholder alignment.
Background
- Tim Sullivan is a results-oriented hospitality executive with a 40+ year career in sales, marketing, and operations leadership at Marriott International and White Lodging Services. He most recently served as Regional Vice President of Operations for White Lodging’s Austin and San Antonio markets, overseeing a $500+ million portfolio of 22 hotels. Prior to that, he held key roles at Marriott including General Manager of the San Antonio Rivercenter and Riverwalk hotels, General Sales Manager for the $190M+ South-Central Group Sales organization, and Regional Vice President positions. His track record includes opening new hotels, navigating COVID-19 recovery, driving major RevPAR and GOP gains, and earning multiple “GM of the Year” awards. In 2024, Tim founded Lodging Vertical, LLC to deliver executive expertise to hospitality companies and destinations. He has served on numerous industry boards, including the Texas Hotel & Lodging Association.
Professional & Other
B.A. in Liberal Arts / Economics and Marketing, University of Oklahoma
Key Recognitions & Awards:
San Antonio Hotel & Lodging Association – 2016 GM of the Year
Renaissance Brand – 2009 General Manager of the Year
Multiple Marriott International awards, including Global Above Property Sales Team of the Year (2013), Group Sales Team of the Year (2012 & 2013)
North Texas Hotel Association – 2009 Hotel of the Year
Industry Leadership:
Board of Directors, Texas Hotel & Lodging Association
Chairman, Tourism Improvement District Task Force (San Antonio)
Executive Committee & Finance Chair, San Antonio Hotel & Lodging Association
President, North Texas Hotel Association
Board Member, Austin Alliance (Public Improvement District)
Tim’s extensive board service and decades of P&L responsibility for large hotel portfolios provide a strong foundation for the strategic consulting he delivers through Lodging Vertical, LLC.
