The International Network of Hospitality Consulting Professionals

Simon Fricker

Simon Fricker

Basel, Switzerland

International luxury boutique hotelier specializing in new concepts, pre-openings & operations. Advising stakeholders on how to optimize project investments, enhance asset value & maximize profit.

Key Consulting Services

  • Pre Openings & Turn-Arounds
  • Food & Beverage Concept Creation, Pre-Openings, Openings and Operation
  • Revenue Strategy & Budget Management
  • Operations & Management - Luxury, Boutique, Urban & Resort Properties
  • Reputation Management & Branding


From pre-openings to distressed properties, Simon A. Fricker transforms operations, organizational culture and guest experience in a way that disrupts markets and gives clients an above market performing hotel. Offering in-depth knowledge of urban and resort markets, brand management and food and beverage concepts to delivery.

Born and educated in Switzerland, his career has spanned 3 continents with top brands from ultra luxury hotels like the the Peninsula, the St. Regis, the legendary Baur au Lac in Zurich and Mandarin Oriental Hotel Group to forward thinking boutique luxury lifestyle properties like Ian Schrager’s Gramercy Park Hotel, NOBU and Alila Hotels and Resorts by Hyatt.

Food & Beverage Expertise:
- Michelin Star award winning food concepts, openings and operations
- International award-winning celebrity chef partnerships

Hotel Ops Expertise:
- FORBES Five stars and AA Five Diamonds Hotel operations / $30 - 100 Mil. revenues / Up to 250 guest rooms
- Luxury lifestyle boutique properties in urban and resort markets
- Sales & Marketing / trends, ideas, emerging segments
- Hotel quality checks and audits
- Property efficiency, profitability, management & implementation turn arounds for underperforming properties
- Recruitment & Culture

Specialized in Asia Pacific, Europe, Middle East and North America


Simon's 25 year career spans three continents where he successfully operated and positioned luxury hotels from New York City to Zurich and most recently Jakarta. In 1998, he commenced his hospitality career as a restaurant manager at the famous Turner Fisheries at The Westin Copley Place in Boston. Over the next 12 years, he progressed through food & beverage management and executive leadership roles at the St. Regis and the Peninsula New York, Baur au Lac in Zürich and Gramercy Park Hotel in New York, Mandarin Oriental Hotel group in Las Vegas and Miami. In 2013, Simon advanced to General Manager and was tasked with the opening of the award winning Le Méridien Chicago-Oakbrook Center, before becoming General Manager at the “Leading Hotel of the World” Nobu Hotel Riyadh in 2017 and General Manager at Alila SCBD Hotel by Hyatt in Jakarta, Indonesia. Simon's international career with the leading hotel brands of the world will ensure that owners and investors goals are achieved.

Professional & Other

Ecole hôtelière de Lausanne Executive MBA Class of 2022
Schweizerische Hotelfachschule Luzern, BA Hotel Management
Swiss Culinary School of Aarau

English / Swiss German / German
French / Intermediate Spanish

Switzerland & United States of America

Contact Simon Fricker