All Consultants / Seth Alexander

Seth Alexander

F&B Concept, Branding, Analytics

Miami, Florida, United States
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Luxury hospitality advisory studio specializing in intelligence driven analytics, concept development, repositioning, leadership sourcing, and food & beverage growth strategies.

Key Consulting Services

  • Hotel and F&B Positioning
  • Concept & Brand Development
  • Intelligence Driven Analytics
  • Hospitality Adivsory & Owner's Representation
  • Strategic Partnerships & Growth Strategies

Expertise

Barrel Aged Management (BAM) is a hospitality advisory studio specializing in intelligence driven analytics, asset repositioning, F&B development and strategic partnerships, and talent sourcing. We work with restaurants, hotel brands, family offices, private equity groups and developers to elevate assets through bespoke F&B concepts, brand positioning, operational assessments, and unique partnerships. Our tailored approach bridges the creative and financial sides of hospitality, brining together visionary concept development with ROI-driven execution. BAM;s experience spans the full lifecycle of a project, from early development and due diligence through post-opening operational oversight. With a focus on luxury and lifestyle assets, we help turn underperforming properties into iconic destinations by aligning people, place, and purpose.

Background

  • with over two decades of hospitality leadership, Seth co-founded Barrel Aged Management in the aftermath of the 2009 real estate crisis. Since then, the firm has quietly grown through word0of0mouth and referrals, trusted by some of the most notable names in hospitality and real estate. The firm's work spans top-tier hotels, private member clubs, high-profile restaurants, and branded residences. They have collaborated with developers like Tishman Speyer, Related, and Bedrock, and supported openings and repositionings for iconic properties including the Fifth Avenue Hotel, Hotel Fouquet's, Virgin Hotels, and more. Our network includes senior operators, Michelin-level chefs, and concept creators who understand both the creative and operational demands of world-class hospitality.

Professional & Other

BAM brings decades of experience across hospitality development, operations, talent sourcing, and brand strategy. Collectively, the founders have held senior roles with industry-leding organizations including Hakkasan Group, Sydell Group, Montage and Pendry Hotels, MGM Resorts, NoHo Hospitality, and W Hotels. Over the years, they have become trusted partners to global developers, ownership groups, and operators, collaborating with brands such as The Edition, Lucien Barriere, Proper Hotels, and multiple private equity backed hospitality platforms. Their work spans luxury hotel openings, large-scale repositionings, membership club development, and high-impact food & beverage programs with upcoming brand launched across North America and Europe. Possessing deep expertise in real estate development, operational P&L's, licensing strategy, and concept creation, the team brings a uniquely holisitic perspective to every project, ensuring both creative excellence and financial performance.

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