All Consultants / Jessica Hughes
Jessica Hughes
Strategic Partnerships and Marketing
Driving incremental revenue, demand, and asset value through integrated marketing and partnership strategy.
Key Consulting Services
- Hospitality and Lifestyle Marketing Strategy
- Strategic Partnerships and Commercial Alliances
- Sponsorship Strategy, Rights Structuring, and Valuation
- Experiential Marketing and Brand Activations
- Cross-Sector Partnerships (hospitality, sports, entertainment, culture, luxury, loyalty)
Expertise
Jessica is a Principal and Founder of Concordia Partners, a boutique woman -owned consultancy that specializes in hospitality marketing (from economy to luxury brands) and strategic partnerships. Areas of specialization include the development and execution of high-impact partnerships, marketing strategy, brand positioning, and go-to-market planning, and the design of experiential concepts and guest-facing initiatives that integrate marketing, partnerships, and on-property execution. She is a trusted advisor to ownership groups, operators, and executive leadership teams with a proven ability to manage complex, multi-stakeholder initiatives across both corporate and entrepreneurial environments – operating with an ROI-driven mindset without the overhead or rigidity of large consultancies.
Background
- With 25 years of hospitality industry experience developing sports and entertainment, culinary, loyalty and retail partnerships, Jessica applies best-in-class marketing and partnership expertise when working with her hospitality clients. During her time with Marriott International she led partnerships and marketing with both with high-profile organizations such as the NFL, Mercedes-AMG PETRONAS Formula One Team, and Universal Music Group and highly regarded consumer brands including The Container Store, West Elm and PepsiCo. structuring marketing-led partnerships that drove measurable financial outcomes.
Testimonial
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Jessica Kranz Hughes and the Concordia Partners team bring disciplined thinking and strong commercial judgment, consistently structuring partnerships that drive revenue, protect the brand, and support long-term asset value.
-Senior Executive, All-Inclusive Ownership Group
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Jessica understands how to unlock value in complex partnership environments, translating strategic opportunities into clear commercial outcomes while protecting long-term brand and asset integrity.
-Vice President, Sponsorship Marketing
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Jessica combines strategic rigor with practical execution, aligning stakeholders and partnerships to support revenue growth, audience engagement, and long-term enterprise value.
-President and COO, Entertainment Management
