All Consultants / Jessica Hughes
Jessica Hughes
Strategic Partnerships and Marketing
Designing partnerships and marketing programs that perform — commercially, operationally, and at scale.
Key Consulting Services
- Strategic Partnerships and Commercial Alliances
- Sponsorship Strategy, Rights Structuring, and Valuation
- Hospitality & Lifestyle Marketing
- Experiential Marketing and Brand Activations
- Fractional CMO
Expertise
Jessica is the Co-founder of Concordia Partners, a boutique woman-owned consultancy specializing in hospitality marketing and strategic partnerships. She, along with her partners, work with ownership groups, operators, and executive leadership teams to design and execute high-impact partnership programs, marketing strategies, and experiential concepts that drive measurable commercial outcomes. With more than $1 billion in partnership value structured across travel, hospitality, sports, entertainment, luxury, and financial services, Jessica, and Concordia Partners, brings a rare combination of enterprise-scale experience and boutique execution discipline — delivering the strategic clarity and operational rigor of a global firm without the overhead.
Background
- With 25 years of hospitality industry experience, Jessica specializes in developing and executing partnerships across sports and entertainment, culinary, loyalty, retail, and brand — applying best-in-class marketing and partnership expertise to hospitality clients of all scales.
- During her tenure at Marriott International, she led partnerships with high-profile organizations including the NFL, Mercedes-AMG PETRONAS Formula One Team, and Universal Music Group, as well as consumer brands including The Container Store, West Elm, and PepsiCo — structuring marketing-led partnerships that drove measurable financial outcomes.
Testimonial
-
Jessica Kranz Hughes and the Concordia Partners team bring disciplined thinking and strong commercial judgment, consistently structuring partnerships that drive revenue, protect the brand, and support long-term asset value.
-Senior Executive, All-Inclusive Ownership Group
-
Jessica understands how to unlock value in complex partnership environments, translating strategic opportunities into clear commercial outcomes while protecting long-term brand and asset integrity.
-Vice President, Sponsorship Marketing
-
Jessica combines strategic rigor with practical execution, aligning stakeholders and partnerships to support revenue growth, audience engagement, and long-term enterprise value.
-President and COO, Entertainment Management
