All Consultants / Camilla Jensen
Camilla Jensen
CFO, AI, Strategy & Transformation
Fractional Strategic CFO delivering financial transformation, expert negotiation, and AI-driven solutions for independent and mid-market hospitality operators.
Key Consulting Services
- Fractional CFO Strategy & Financial Transformation
- AI-Driven Financial Planning & Analytics
- Brand & Asset Optimization
- Hospitality M&A & Portfolio Repositioning
- Contract Negotiation Expert
Expertise
Financial Strategy & Transformation: I work with independent and mid-market operators to build financial plans, optimize P&L, and implement analytic infrastructure. At Marriott, I led financial transformation across complex portfolios, establishing FP&A frameworks and KPI's. I specialize in pragmatic analytics, scenario planning, working capital optimization, and cost reduction—identifying $29M+ in savings opportunities. Expert Negotiation & Dealmaking: I've negotiated $730M+ in capital investments, restructured $40M+ in major agreements, and led complex M&A and portfolio transactions combining financial rigor, industry expertise, and relationship management. AI-Driven Solutions: I build AI-enhanced tools acting as a digital CFO—a "single pane of glass" combining employee, operational, and financial health in real time. Systems spot Pink Flags early, explain variance automatically, and propose specific actions to drive operational efficiency and data-informed decision-making.
Background
- Finance is my trade, hospitality my passion. I bring 20+ years of finance expertise and 16 years of hospitality insights from Marriott International. As Vice President of Owner Services, I liaised with large portfolio owners overseeing 170+ hotels and $8B in annual revenue. As Vice President of Finance and Asset Management, I led transactions on 100+ hotels, securing $730M in capital investment while optimizing brand and stakeholder interests. I served as Global CFO and EVP at Cambridge Innovation Center, modernizing finance systems, transforming FP&A, and identifying $29M+ in cost optimization. I negotiated a $15M line of credit while saving $800K in origination costs and led strategic growth with asset-light development and entries in Germany and Japan. I founded STRØM Consulting in 2025 to bring hospitality expertise, negotiation capability, and modern financial leadership to mid-market operators and independent hotels seeking fractional CFO advisory.
Professional & Other
Executive Board Certificate candidate, Chief Executive Group (graduating February 2026).
Languages: Native Danish, fluent English & German, basic French. International experience across US, Europe, Asia and emerging markets.
Board & Governance Leadership: Board Treasurer and Chair of Business Committee for Rocketship Public Schools DC (public charter network serving 1,200+ students); Member, Business Finance Committee for Pathways to Housing DC.
Technical Expertise: NetSuite and ERP system implementation and AI solutions; financial modeling and scenario analysis; M&A and transaction due diligence. Track record of building and leading financial functions across continents and managing complex portfolios.
