Expertise
Brian Schoettes is the founder of Valico. He is an accomplished leader specializing in workforce management, labor optimization, and process transformation for hospitality, retail, and healthcare organizations. Brian has designed and implemented innovative workforce solutions that deliver measurable cost savings, enhanced service delivery, and operational excellence. As Vice President of Workforce Management at Marriott International, he established the company's first Workforce Management capability, resulting in $300 million in annual labor savings across nearly 300 hotels, while preventing cost creep. Brian has led the onboarding of 165 Starwood-branded hotels to new timekeeping and labor reporting systems as part of the merger with Marriott. With his extensive background in operations, finance and deployment of numerous projects across various markets, Brian has experience with complex labor management requirements. This makes him an expert in utilizing workforce management to ensure compliance with Collective Bargaining Agreements and local and federal labor regulations.
Professional & Other
Brian is recognized for his client impact, operational excellence, and innovative leadership in workforce management. Brian has spent time each of the last 20 years volunteering with and leading non-profit home repair efforts including 15 years alongside Appalachia Service Project and as Board President for Arizona Service Project. When he is not at work or spending time with family you will find him swimming, biking and running or cheering for his favorite college football team.
Brian is based in Tennessee and consults with organizations seeking to enhance their workforce strategy and labor management capabilities. Brian is a frequent speaker and advisor on topics related to labor standards, scheduling optimization, compliance and maximizing workforce technology.
