Peter Van Allen

Key Consulting Services

• Non-Rooms Pricing Strategy Based on Owner & Hotel Goals
• Non-Rooms Pricing Tools & Analysis
• Consumer & Competitive Pricing Analysis
• Long-Term Business & Marketing Strategy Review

Expertise

Peter has helped large and small companies develop 3, 5 and 10-year strategic growth plans, using his experience as Vice President, Global Strategy & Business Development at American Express. Based on analysis and testing with a wide range of upscale to luxury hotels globally for Hilton, Peter has developed a series of benchmarking, sales and customer analysis tools to help hotels develop “fair pricing” for non-rooms services, such as parking, meetings, restaurant & bar, spa, grab & go, resort fees and other ancillaries. By developing the non-rooms pricing strategy in concert with their rooms pricing strategy, Peter can help owners & GM’s determine a “total hotel” strategy to reduce guest upset with “nickel & diming,” improve overall guest experience and generate incremental revenue and profit. Peter can help hotels develop a variety of initial pricing options from “good, better, best” to an extensive range of price points to enable guests to find what they want at the price they are willing to pay. Based on results and market conditions, Peter can work with hotels to identify re-pricing opportunities to maximize revenue, profit and guest satisfaction.