The International Network of Hospitality Consulting Professionals

Lily Mockerman

Goodyear, Arizona

At TCRM and ThinkUp Enterprises we offer Revenue Management focused task force, consulting assessments, technology selection projects and thought leadership.

Key Consulting Services

  • Revenue Management Task Force - Monthly to yearly
  • "Quick Fix" Revenue Profitability Assessment
  • Extensive Revenue, Sales and Marketing Assessment
  • Technology RFP and Implementation Project Management
  • System and Distribution Audits


ThinkUp Enterprises is a team of sharp, savvy, growth-focused, profit optimization experts who are transforming the outdated world of revenue management. We work with clients who know they could do better but aren’t sure where to start, helping them break through the unique revenue roadblocks that are keeping their company from leveling up and standing out in a crowded market with a focus on profitability and sales, marketing and revenue convergence.

TCRM, ThinkUp's task force division, was formed in 2012 with a vision to help hoteliers close the gap between a growing demand and lack of supply for highly skilled revenue management talent. Our strategists come with an average of 12 years seasoned experience coupled with innovative approaches to drive more profits for our clients. We leverage well-honed analytical skills, experienced foresight, technical savvy in many hotel systems (both independent and branded), and the ability to clearly communicate vision and strategy.


As a ThinkUp Founding Partner and CEO of its partner company, Total Customized Revenue Management (TCRM), Lily Mockerman takes a visionary approach to revenue management in the hospitality industry, focusing on her clients’ path to profitable progress and sustainable legacies.

Lily uses her 15+ years of experience and in-depth knowledge of the competitive landscape to provide hands-on, customized guidance to her clients. She balances high guest satisfaction ratings and operating costs while delivering growing revenue margins that continually show a high-profit return.

With strong analytical skills and experienced foresight, Lily knows the ins and outs of the top hotel management systems and expertly creates vision and strategy for her clients and team.

Professional & Other

Lily holds a Bachelor of Science degree in Hotel Management from Johnson & Wales University and has held several positions with independent full-service, boutique, and resort hotels. Lily has also worked with major brands, including Starwood Hotels & Resorts, Best Western Hotels & Resorts, Hilton Hotels, Marriott International, IHG and Hyatt, and various hotel management companies.

In her previous roles, Lily worked in Operations, with positions in Rooms Management and Food & Beverage, giving her a thorough understanding of how both the sales and revenue departments impact hotel operations.

In recognition of her commitment to providing exemplary service, the Hospitality Sales and Marketing Association International (HSMAI) Arizona Chapter named Lily 2015 Revenue Management Professional of the Year.

Industry Associations

Contact Lily Mockerman