The International Network of Hospitality Consulting Professionals

Jay Hartz

Jay Hartz

Des Moines, Iowa

Proven track record in Sales & Marketing. Main focus on direct sales training and development, social media platforms, leveraging technology, and customized marketing plans.

Key Consulting Services

  • Sales Training using proprietary system of selling
  • Social media & technology platform implementation
  • Sales lead training program for front line staff
  • Multiple training programs to grow revenue
  • Proven Grand Opening/Re-positioning strategy

Expertise

Jay always takes a comprehensive approach to finding and securing revenue using multiple strategies such as: training sales staff to use his propriety system of selling, or uncovering who is staying at the competitors along with a blueprint to shift those guests to the property being represented. He has developed many other tools & programs that are ready to implement with your organization. With a background in Hotel Operations, Jay’s passion is Sales and Marketing. Jay has been a DOS for an individual property as well as a VP of Sales for 40 properties across the US. He prides himself on taking different approaches by brand and segment. Jay has experience with IHG, Choice, Marriott, Hilton, Wyndham, Best Western as well as independents & boutique hotels. Earlier in his career, Jay helped launch and develop a Hotel Management program on a community college level, and became an adjunct faculty member for many years. He is a teacher at heart, yet always learning.

Background

At the age of 13, Jay began his career working in a small Italian restaurant in St. Louis Missouri. That was the beginning of his career in the hospitality business. Over the years Jay worked in every department at many levels. His span of experience touches multiple market segments, property types and property locations. His belief is that a Sales person needs to have a selling system to be effective. Jay's selling system will “improve a sales person’s batting average.” If a sales person doesn’t have a selling system, he/she will be at the mercy of the prospect and will not have consistent results. Most recently, in September of 2013, he and his wife purchased a Boutique Historic Hotel that had closed for business on multiple occasions. They took the biggest risk of their lifetime and purchased this closed hotel, only to turn it around and sell it for a profit in March of 2018. Jay’s proven sales and marketing skills drove the revenue needed into the doors and raise the value of the asset. Jay is a "Boots on the Ground/Get your hands dirty" sales problem solver. He digs in to find the causes of missed revenue opportunities and works hard to solve them and grow sales.

Professional & Other

Bachelor of Science in Business Administration from the University of Missouri/St. Louis. Major in Consumer Behavior and Marketing.

Iowa Hotel Leader of the Year

Iowa Hotel Market Niche Award

Hotel Pattee-Guest choice of the year/Des Moines Region

Served on Several boards including 2 CVB's, Southwest Missouri State Hotel and Restaurant Program, The Ronald McDonald House, as well as others.

Industry Associations

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