Dr. Chekitan Dev

I engaged Professor Dev as an expert witness on behalf of my client, a franchisee with a very well-known international hotel and resort company. The franchisee owned and operated a unique hotel property in northern California. The franchisee and franchisor were engaged in a heated dispute that involved, primarily, the terms and operation of the franchisor’s loyalty program. Professor Dev was of substantial assistance in preparing a detailed written report and testifying impressively before the American Arbitration Association administered Arbitration Panel. Although the Panel did not find in favor of my client, the final award was based on grounds unrelated to Professor Dev’s opinions.

I was impressed with Professor Dev’s expertise on the subjects of marketing, brand management, and the operation of loyalty programs, generally, and within the hospitality industry, specifically. Professor Dev’s knowledge, his insights to the hospitality industry, and his appreciation for the legal process were key elements in my client’s claims and defenses.