All Consultants / Don Farrell
Don Farrell
Sales, Service & Leadership Training
Fresh Revenues makes their select clients a lot of money through speaking, training, reinforcement of the training, and consulting.
Key Consulting Services
- Revenue Generation
- Service Improvements
- Leadership Development
- Culture Improvement
Expertise
Sales, Service, Leadership and Culture Training with reinforcement so the skills stick long-term. Through the reinforcement vehicles that Don and his Fresh Revenues team have developed through the years, they are able to Guarantee the results you need, or they don't get paid. That simple and that certain. Their services target all of your hospitality business at all levels in the operations, sales and corporate positions. As experienced keynote speakers, they inspire and engage your associates to be passionate about providing stellar customer service, dramatically increase revenues by using fresh tactical and practical approaches and creating a culture of loyalty by becoming loyalty driving leaders. The training team provides clients with a thorough assessment from a consumer lens and a comprehensive staff training blueprint customized for each unique business need. Fresh Revenues can either train in-person, or through a blended approach using distance education training solutions that will motivate each associate to understand how performing better for you, will also help them in their life's goals and endeavors. Don knows with absolute certainty that nobody has greater talent or more creative ideas to maximize your potential than the team at Fresh Revenues. His global expertise, know-how, care, concern, honesty, fun and results-driven approach is GUARANTEED to deliver you the ROI you deserve and desire.
Background
- Don's first job was as a pot scrubber for Marriott Hotels. He recalls sweating his way up the ladder, through every area of their operation to eventually the sales and marketing department. Don moved on to work in senior sales and marketing opportunities for Holiday Inns, Inc. during their heyday of developing brands like Holiday Inn Express, Hampton, Embassy Suites, Homewood Suites and Crowne Plaza. He started his first company in 1986, Signature Worldwide Training, and built it into the largest sales and service training company in the world, with over 385 employees, licensees in 44 countries and more than 10K clients. Don sold Signature to start Fresh Revenues in 2007, so that he could offer better solutions that included customized training. Fresh Revenues provides its select clients DNA-customized programs and processes that increase service, market share, revenues and ROI. At the same time, Don and his team help their clients to distance themselves permanently from their competition through their revenue driven culture on six simultaneous levels: clients, employees, brand, vendor partners, lenders and community. Don says his services are not for everybody - only clients that share his passion for increasing revenues and profits. When his team assesses, designs, develops, communicates, markets, delivers and reinforces with training workshops, they do more than just work an assignment, they enter into consulting partnerships with every organization they engage with.
Testimonial
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Don is a Legend in his own right. We met over 15 years ago at a Hotel Management Conference where he was the Keynote speaker. I have been following him ever since. First impressions are everything! His dynamic style of Leadership Training for Hotel Executives as well as Sales training is bar none the best in the industry. If you are looking for ways to improve your Hospitality Leaders, Sales, Customer service, Don is your guy!
-Lara Shaw, VP of Sales for BITAC. A hospitality event management company that plans and executes learning events all over the country.
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Don Farrell’s transformative influence on my personal growth and the success of organizations I have led is beyond measure. His visionary approach and unparalleled expertise in the hospitality industry have left an indelible mark on my career.
Under Don’s guidance, an obscure hotel chain I managed skyrocketed to national prominence, consecutively earning the prestigious JD Power awards for exceptional product quality and service. His innovative strategies and unwavering commitment to excellence set new benchmarks in the industry.
Moreover, Don’s impact extended far beyond the civilian sector. He spearheaded a groundbreaking initiative to elevate service standards across U.S. Navy lodging facilities worldwide. Leading an elite team of trainers, Don revolutionized the guest experience for active-duty personnel, veterans, and their families. His comprehensive training programs encompassed every facet of hospitality, from front-line staff to leadership, ensuring unrivaled quality and consistency across all Navy accommodations.
Don’s authenticity, passion, and infectious enthusiasm have a profound effect on everyone he encounters. His ability to inspire and motivate teams to surpass their own expectations is truly remarkable. With Don’s guidance, individuals and organizations alike achieve extraordinary results they once thought impossible.
I wholeheartedly recommend Don Farrell to any organization seeking to transform their service culture, enhance customer satisfaction, and drive unprecedented growth. His expertise, strategic vision, and genuine dedication to his clients’ success make him an invaluable asset in today’s competitive landscape.
-Greg Winey, President of Northpointe Hospitality
Professional & Other
University of Wisconsin-Madison, Bachelor of Science, Business.
Don is the author of two books, "The Good Book of Business" and "Ethical Theft - How to Steal Business From Your Competition"
Don's Latest Articles & Case Studies
An Immediate Way to Drive Revenue to Your Hotel’s Top and Bottom Lines
By Don Farrell May 21, 2024
Who wouldn’t want to make a few hundred thousand more in immediate room revenue and see most of that go to the...
