The International Network of Hospitality Consulting Professionals

Richard Williams

Barbados, West Indies

Hotel development, management and marketing services to hospitality and tourism clients throughout the Caribbean and Central America.

Key Consulting Services

  • Resort development & hotel turnaround
  • Resort management and marketing advisory


He specializes in the re-positioning of resort hotels, introducing modern design and new guest services aligned to the needs of today's customers. Coupled with his understanding of the marketplace, such re-energized properties have consistently exceeded both guest and investor expectations.


He is prominent in the luxury hotel industry with a focus on independent properties across the Caribbean region. He led the team in executing the US$500 million planning and redesign with the reopening of the Sandy Lane Hotel in Barbados. In 2004 he successfully led the tourism bid for Barbados to host the finals of the Cricket World Cup in 2007 following which, he was appointed to the Barbados Tourism Authority (BTA) with responsibility for the Americas in New York where he re-positioned the destination and orchestrated an additional 70,000 air seats per year from the US market. He has successfully led teams in hospitality management and marketing across the region with particular emphasis on the Eastern Caribbean.

Professional & Other

Richard is a lifelong Caribbean hotelier with deep roots in the region and a passion for delivering excellence in both people and product. He has attended UWI in Barbados and Cornell University in New York and has had a long affiliation with the Caribbean Hotel & Tourist Association (CHTA) based in Miami. He is a past Caribbean Hotelier of the Year and in recognition of his commitment to tourism, he was awarded the Silver Crown of Merit by the Barbados Government. He has also had the distinction of being awarded “One of the Top 25 Marketing Minds” in the Americas by the Hospitality Sales & Marketing Association International (HSMAI).

Contact Richard Williams