Thirty five years as a recognized expert in hotel and resort real estate development with experience in over 45 international markets.
Key Consulting Services
Market Feasibility Due Diligence
Financial Analysis and Operational Audits
Greg has worked in a broad cross section of complicated mixed use developments that incorporate hospitality elements, from ski areas to destination island resorts. He has extensive expertise in the symbiotic relationship of different land uses and how they create value, from amenity orientation to programming to extend season and length of stay, and has co-authored two books on the subjects.
Greg spent 32 years as a Senior Vice President with Economics Research Associates, a private real estate advisory with a 50-year-old consulting brand and multiple offices throughout the United States, Europe, and Asia. During his tenure he responsibility for the southeastern United States, the Caribbean, Mexico, and Central America, and turned the office into the top performer in the ERA system. He served on the Board of Directors of the firm and headed the Resort Practice Group, and was the corporate representative to the Caribbean Tourism Organization, National Ski Areas Association, and the National Golf Foundation. He founded his own firm, Land Use Economics in 2009, headquartered in San Francisco.
Professional & Other
Greg has an BA in economics from the University of California, with an emphasis in developmental economics, and a MCRP joint masters degree with the University of Oregon and University of California Berkeley. He has been active with the Urban Land Institute, a 40,000 member international real estate educational organization, for over 30 years, and has served on the national Program Committee, has served as the Chair of the Recreation Development Council, and as a member of the Economics Research Forum of that organization. He has also co authored two books on resort development, written several articles on the subjects, and is a frequent speaker on resort and tourism items. Greg's articles and blog can be seen at www.luellc.com/blog.