The International Network of Hospitality Consulting Professionals
hotel brand conversions

Hotel Brand Conversions

In hotel brand conversions, two factors seem to drive the financial results for converted hotels—the relative strength of the brand and the fit between the brand and the property.

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branding hotels

Branding Hotels

The hotel industry has become a complex, fragmented, global, competitive brand business. There is an urgent need to fill “gaps” in our knowledge of brand management to help the industry improve brand performance.

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