Bill Carroll, Ph. D.
Revenue, Pricing, Marketing
ChatGPT Accelerates the Evolution of SSI/DID for Personalized Travel Experiences
An article published by Phocuswright suggested that the evolution DID/SSI, Decentralized Identifiers and Self ...
Digital Marketing Performance Evaluation in the Covid-19 Pandemic
In conjunction with The Hotel School at Cornell University, William Carroll published this white paper on October 1, ...
Hotel Revenue Management Opportunities in a Dynamic and Challenging Landscape
William Carroll partnered with Phocuswright to conduct an extensive, qualitative study on the evolution of revenue ...
A Quarterback for the Digital Services Playbook
Just like a winning football team, hospitality owners need a winning digital services playbook, great coaches and a ...
Should the Mix of OTA Room Nights Be…?
OTA's may in fact have an effect on EBITDA, but how much might it cost to replace foregone OTA room nights with non-OTA ...
Sustainable Profitability in a World with OTA’s
The Colombian hotel market is currently in a price war with ADR falling, occupancy flat, room supply growth exceeding ...
